I drink a massive amount of coffee, often 3-4 cups per day. I love it. I love the morning ritual. I love the afternoon "coffee break." I love the smell of it. I love the flavor. I love the diversity of coffees from around the world. I have stopped drinking coffee at times and I don't get headaches, I would just miss it.
When I read that HealthSaver, an emerging health care discount service, recently commissioned its second annual Caffeinated Cities Survey, I was intrigued. Conducted by PMR, a total of 2,005 telephone interviews were conducted during the period July 1 to August 21, 2008.
Using a randomized sample of households in the 20 largest Metropolitan Statistical Areas (MSAs) in the U.S., a minimum of 100 consumers were interviewed in each of the 20 markets. Each interview lasted 5-7 minutes, the sponsor of the research was not revealed and no incentive was offered.
What follow are what I think to be some of the more interesting results.
The top 10 most caffeinated cities for 2008:
#4 New York
#5 Los Angeles
The top 10 least caffeinated cities for 2008:
#3 San Diego
#6 St. Louis
#10 San Francisco
- 49% of 2008 respondents drink coffee everyday (the same percentage from 2007)
- Seattle consumes the most coffee with over one-half (59%) of Seattle respondents drinking it everyday.
- Coffee continues to be the most consumed caffeinated product.
- About one-third (35%) say they never drink caffeinated coffee.
- The next most frequently consumed caffeinated products were cola and tea both at 20%.
- Tea had a 9% increase in consumption from 18% of respondents in 2007 to 20% in 2008.
- Do you think you are “addicted” to caffeine? 27% answered yes in 2008, down from 29% in 2007.
- Dave Koch