Malcolm Gladwell Speaks at TED on Spaghetti Sauce

Malcolm Gladwell is the best-selling author of "The Tipping Point" and "Blink".  In this short lecture from a TED conference he dives into how data gathered by Howard Moskowitz and food companies during the 1980's led them to embrace the diversity of people's tastes and provide more diversity of products.  He uses spaghetti sauce, mustard, and coffee as examples.